Show me how you'll help
Tell Me How You'll Help Me Right Now
Use internal pages to tell me about the specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not what you have. Remind me why I've come here, and what's in it for me if I stay.
Why Should I Choose You?
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What matters most to me?
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List the features of your service or product
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List the benefits of your service or product
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Are you accredited, licensed, or insured?
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Keep bullets simple and easy to read
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I want to scan bullets - keep to the point
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Use the keywords I've searched for
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Give me somewhere to go next
20%
OFF
SPECIAL OFFER
Make it clear that your solution is available right now. Remind me that waiting could make things worse. Tell me how this offer compares to your competition.
“Keep testimonials
short and always attributable.”
- Jane Doe
Tell me my problems will be over after I call you
Give me options of other services or products I could use. I want to stay – give me links so I can find out about other services you offer.
